The outdoor hunting and shooting sports industry is a niche market that is often overlooked for public relations campaigns. Despite the ever-present demand for hunting and shooting sports related equipment, many companies continue to miss out on increased brand recognition and business growth opportunities that strategically planned and executed public relations efforts can bring.
The key to leveraging PR for an outdoor hunting and shooting sports company is to create a comprehensive communications plan that puts the sports and the outdoors front and center. It’s important to highlight how your company’s hunting and shooting products contribute to the overall enjoyment of the activity while communicating the importance of safety and conservation. With a properly planned PR strategy, your outdoor hunting and shooting sports company can reach the target audience, create engagement and build visibility with potential customers.
When building an effective PR approach for outdoor hunting and shooting sports companies, there are a few important components to consider.
1. Utilize Seasonal Messaging
Outdoor hunting and shooting sports companies have the unique opportunity to sync their messaging to seasonal trends. Whether it is the start of deer season or the fall opening of waterfowl season, brands can use these event-based messages to draw attention to their products. Hunting and shooting companies can also use the start of the hunting/shooting season to promote safety messages as well as promote local laws and regulations.
2. Genuinely Connect with Your Audience
When it comes to public relations for outdoors hunting and shooting sports companies, it is vitally important to connect with the target audience in a genuine way. In order to do this, companies should leverage influencers who have access to the target audience and are experts in the field. Collaborating with influencers can help generate more engaging content, build relationships with the target market, and gain additional exposure.
3. Focus on Unique Storytelling
Utilizing unique storytelling techniques is an effective strategy for outdoor hunting and shooting sports companies looking to build a strong public relations base. Companies can highlight the personal experiences of their customers, highlight the outdoor beauty through outdoor photography, or profile users of their products. Based on their specific goals, companies can use stories to emphasize their expertise and core values, while engaging their target audience.
4. Capitalize on the Benefits of Social Media
Outdoor hunting and shooting sports companies should utilize social media as a powerful PR tool to help bridge the gap between their products and the target audience. Companies can make use of YouTube, Facebook, Twitter and Instagram to share videos, stories, and images related to hunting, shooting, and outdoor adventures. Companies should make sure to use the right hashtags in order to reach the most people and genuine comment back to the target market.
Ultimately, if outdoor hunting and shooting sports companies employ a well-thought-out public relations strategy, their brands can benefit from increased brand recognition, improved sales, and an engaged target audience. By utilizing seasonal messaging, connecting with their audience in a genuine way, telling unique stories, and taking advantage of social media opportunities, companies can create an effective PR strategy that will help them strengthen their position in the hunting and shooting sports industry.